Tilda was looking to increase the sales of 2kg packs of rice. They approached us to explore how our tin packaging could help support them.
A promotional rice tin was then conceived. It quickly became clear that we had to deliver a strong sturdy tin, able to take the weight of the rice, and withstand the entire journey from filling, transit, bulk storage and supermarket handling. We suggested modifications to the tin such as a step in the lid and a bead around the top of the body for additional strength.
Each tin offers a side ‘window’, allowing consumers to view how much rice they have, plus an indication of serving portions. With printing, it was crucial we closely matched the existing printed foil pack. Flat metal sheets were proof printed, using numerous print techniques, as we worked hard to achieve the closest match possible. The final near perfect match delighted Tilda.
The plan was for the packaging to help raise awareness of the 2 kg rice packs and grow sales in retail outlets.
“The final UK promotion was hugely successful, with sales exceeding all expectations and the promotion was then mirrored within the Middle East and India. ”
The tins sailed through transit trials and the bulk order was produced perfectly, with the exact print match requirements closely monitored by our own Tinplate Products QC team on site.
The final UK promotion was hugely successful, with sales exceeding all expectations.
Due to its success, the promotion was then mirrored within the Middle East and India.
